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Gut Health and Probiotics: A Growing Opportunity for Nutraceutical Brands in India

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Gut health nowadays is frequently being linked to overall well-being and mood. Gut health refers primarily to the maintenance of healthy microorganisms (gut microbiome) and healthy gastrointestinal lining and all the physical structures associated with it. Gut health maintenance is one of the emerging influential categories that is gaining constant traction in the nutraceutical market worldwide. Gut health formulations often include good sources of: ·        Probiotics ·        Prebiotics ·        Digestive fibres with micronutrients ·        Targeted digestive health formulations Differentiated gut and digestive health products that stand out against generic options can boost a brand’s credibility and gain consumer acceptance.     Introduction A raising interest in preventive nutrition is creating the necessary buzz around innovative health...
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Beyond Shilajit: Building Multi-Ingredient Formulations for Men’s Wellness

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What Is Men’s Wellness Supplement? Men’s wellness supplements focus on men’s health, especially – ·        Vitality ·        Energy ·        Performance ·        Healthy ageing As modern consumers are becoming increasingly aware of the benefits of wellbeing and supplements that could support their busy lives, men’s wellness supplements are increasingly moving towards innovations beyond single-ingredient products. The men’s wellness category is especially moving toward targeted, evidence-based, multi-ingredient formulations. Shilajit is an established ingredient known for its benefits for vitality and energy in this category. The men’s wellness market is now divulging and exploring other nutrients as well. Nutraceutical brands can combine – ·        Micronutrients ·        Botanicals · ...
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